Greying Tigers

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Greying tigers, the generation of over 65s who are becoming a more powerful generation in the market place. This is the generation that has seen all the changes take place and are reminiscent of the good old days.

They remember when the wallflowers were sold wrapped in newspaper and they remember the price. This is a generation looking for nostalgia and is very price aware.

This is still a generation that are loyal to many garden centres and dare one say it, but because of their loyalty they may be putting young people off visiting the same establishments.

This is a generation that we cannot ignore, but have to fit them into a marketing scenario that meets all generation needs.

Many garden centers have realized there is an opportunity, especially where they can get involved in celebrating the Red Hat Society as an event in the garden center. If you are not aware of this society, I recommend you check them out on the web. This is a growing group and a great way of introducing fun into our garden center with this generation.

Greying Tigers are the most adventurous retired generation that has ever been and as a result will experiment in there gardens. They are the nostalgia market and this is a huge opportunity for any garden centre who wishes to develop nostalgic promotional opportunities. Why not have a corner in the garden center for nostalgic products and plants.

Garden centers who are looking to attract this market need to be less abled friendly and have plenty of seating located around the center. The coffee shop needs to be price aware; many price decisions are made by judging the price of a cup of tea.

Many centers are allocating special days for this generation; I have one client who has built their traffic on a quiet day by promoting to this group. My local shopping center actually takes a mini bus around the local retirement homes on a Thursday. They invite people to the shopping center, provide them with a complimentary cup of tea and let them shop. This has proved to be very successful, not only to the target market, but has also grown community support for the center. The same concept could be applied to a garden center.

They may be lower spenders, but on quieter days that can make a difference. The Greying Tigers are also often collectors and this is also an opportunity to provide them with collection pieces, the gift market especially has developed this market, but the same could be applied to cacti and other plant products.

Dos

Ensure your garden center is less abled friendly. Have parking for the less abled in a prime location in your car park

Have a wheel chair available, but more important encourage your team to get in it and go around the garden center, this will give them an opportunity to experience it and make appropriate changes to the customer flow

Have plenty of seating located at locations around the garden centre

Promote nostalgia plants at key locations around the garden center and use words like remember and Nostalgia on the signage

Make sure signs are bold and simple; eyes fail as we get older

Ensure your cash point team are greying tiger friendly and are prepared to help .have a help service to the car for the less abled

Donts

Place delicate products in locations where frail hands may drop them

Talk down, this generation has a lot of background knowledge, especially on gardening self and will not consider the container as such an important element as, for example generation X

Put all your container plants in expensive containers, this generation will purchase plants for the plants it

Hunter Valley Gardening – Roses

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Winter is over and Spring is in the air. The sights, scents and sounds are all around with the garden coming back to life. Trees are coming into leaf, the blossoms are out and the roses are budding up ready to commence their 9-month flowering spree.
The rose is one of the most widely grown of all plants and dates back to ancient times, there are even fossil evidence discovered in Colorado dating back 35 million years.
The domestic rose most likely originated in Asia around 5 thousand years ago and has made its mark throughout history as symbols of love, beauty, war and politics. In ancient Egypt the rose was considered the most sacred of all flowers and was used as offerings to Gods as well as being used as wreaths in tombs. In 1492 a crew member on Columbuss ship picked a rose branch out of the ocean which was a sign of the presence of land and the next day Columbus discovered America, while in England in during the 15th century the rose was used as a symbol for factional fighting. Known as the War of the Roses- the white rose symbolised York and the red rose symbolised Lancaster. In the 17th century roses were in such demand that royalty considered roses and rose water as legal tender and Shakespeare refers to roses over 50 times in his works.
In modern times the rose continues to make its mark with the Netherlands being the world leader in the export of roses with over 19,000 acres under rose cultivation while Zambia being a small nation has 80 per cent of its cultivated land dedicated to the production of roses. The rose is also the national floral emblem of the US and was signed in by law in 1986 by President Ronald Reagan.

So what does all this mean? Not much really except that the rose has stood the test of time, not only due to its beauty and elegance but also because it is one of the toughest plants around. Full sun, a little fertiliser and some water and the modern rose will reward the even the most novice of gardeners. The biggest problem people face these days is which rose to grow. Roses come in all shapes, sizes and colours (except blue!) and the range can be a bit confusing – Bush, Climbers, Standards, Ramblers, Pillars, Hybrid Teas, Floribundas and landscape are few types but all will do well in our climate.
If you have never tried to grow roses before and not sure what to grow, here is a list of the top 10 we grow at Hunter Valley Gardens. All these varieties are tough, disease resistant and very free flowering and will reward with months of colour.

Apricot Nectar – A floribunda rose with large, very fragrant apricot blooms with pink tints. A compact bush with strong stems. An excellent cut flower.

Chameleon – A floribunda miniature rose with flowers that change colour as they mature on the plant. Starting at a mid yellow with the outer petals changing to pink while the centre changes to white.

Double Delight – A large flowering hybrid tea rose. A very fragrant rose with high centred double flowers. Creamy white with red streaks around the edges of the petals.

Fiona’s Wish – A vigorous hybrid tea. Large vivid pink petals flushed with a white underside. A full classic rose with fragrance. Bush. Excellent for cut flowers.

Iceberg – The best rose available. A white flowering cluster floribunda with slightly scented flowers. A very free flowering rose that will show colour all year round.

Just Joey – A large flowering hybrid tea. Full petalled flower in tones of fawn, copper and buff. Very fragrant in warmer climates with extremely large flowers that fold out.

Peace – A vigorous large flowered hybrid tea. Very large flowers are a bright yellow flushed with pinkish-red at the edges and are lightly scented.

Pierre De Ronsard – A pillar/climbing rose with very full double cupped blooms with a slight fragrance. Flowers are centred with mid pink and fade to white on the outer petals.

Seduction – An open flowered floribunda rose. Buds start at mid pink and fade to a white. Flowers open completely to expose stamens. A delicate, elegant flower.

Simply Magic – A spreading floribunda rose. Very heavy flowering variety with carmine-pink clusters of open petal flowers. A low and spreading variety with a very long flowering period.

For those who enjoy their roses or want to try something new, there are some exceptional new releases available for 2008 that are sure to inspire.

Tequila La Savillana A floribunda with bright yellow-orange flowers blending to pink. Loose medium flowers that offer a continuous display.

Blooming Miracle Highly perfumed repeat flowerer with apricot, cream blooms. Very hardy.

Fire & Ice A hybrid tea with a white petalled flower with cherry red tips. Excellent disease tolerance and dark glossy green foliage.

My Hero A Classic shiny pink flower that will not fade and is self-cleaning. Massive flowers borne above dark glossy foliage.

Love-In A psychedelic rose with swirling lemon, pink flower that ages to a rose colour. Voted the most disease resistant rose at the 2006 rose trials.

Make sure you visit your local garden centre to see all the latest releases and enjoy the spring weather and Happy Gardening.

Top 10 Ways to Save Water

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Up to 65% of the adult human body is made up of water. We use water to clean our bodies, clothes, and dishes. We gulp water down after a hard workout. We need water to survive.

The UN suggests that we each need 20-50 litres of water a day to use for drinking, cooking, and cleaning. In a world of over 7 billion people, conserving water is essential. But how can we do so on a daily basis, in our own homes?

While there are many ways to limit the waste of water, the following are the top 10 most effective ways to stop wasting and start saving this precious resource:

1. Wash right: When washing your dishes, brushing your teeth, or even taking a shower, dont allow the water to run more than necessary. During dishwashing, fill one sink with soapy water and one with rinse water, and dip dishes from one to the other. If you have only one sink, fill two small plastic containers with soapy and rinse water and do the same. When brushing your teeth, wet your brush and turn off the faucet while you scrub.

Many people enjoy taking long, hot showers. Start cutting back by shaving five minutes off your shower time or installing a water-conserving shower head. If you feel the need to luxuriate, run a bath and sit as long as you like.

2. Run washers less: Purchase a larger laundry basket and wait until you have a full load before running the washing machine. Do the same for dishes, making sure to fill the dishwasher completely before turning it on. Doing so could save you up to 1000 gallons per month.

3. Collect and reuse water: No need to swap one healthy practice for another. When washing fruits and vegetables, consider pooling the water in a bowl and using it to water houseplants.

4. Watering right: If the shower is leaking, we are apt to notice. However, outdoor faucets and sprinklers are more likely to have leaks that go unnoticed. Be sure to give all of your water hookups a once, twice, and even thrice-over to check for places where water may be escaping.

5. Adjust your dishwasher setting: Dishwashers are great timesavers, but dont disregard the settings that can help you save water while getting your cutlery sparkling clean. Check for an eco water saving mode and use it every time. Bonus: turn off the dryer setting for energy savings.

6. Reuse linens: Good hygiene is a must, but usually there is no need to wash your towels every day. Try using one towel for a week. Extend the life of your sheets by washing the pillowcases weekly and saving the rest of the set for big, twice-monthly washes.

7. Wash the car well: Think your hose is efficient? You can easily use up 60 gallons of water or more in five minutes of outdoor car wash fun (not including the spray-your-kids-when-they-arent- looking moments). Keep your vehicle sparkly and save water by using the WaterSavers program, popular with professional car washes, which uses 40 gallons or less per car and gives clean water back to Mother Earth.

8. Concentrate on cleaning: Using concentrated cleaning formulas not only gives you more cleaner for less, but uses less packaging and less production energy. This is a great example of convenience and water conservation combining forces, and you can take full advantage.

9. Keep cold water in a pitcher: Instead of running your tap water until it gets cold, chilling water in a pitcher allows you to keep water cold and ready, minus the waste.

10. Collect rainwater: Nature provides ample water for gardening purposes just by raining. By putting a barrel below your gutter, you can collect generous stores (more than half a gallon of water for every square foot of roof during a rainfall of one-inch) and use to grow those squash and tomato plants.

Saving water is as easy as you are creative. By considering the above tips and coming up with more of your own, you can limit water waste in your home and conserve energy. Want more tips? Contact your local plumber for professional water-conserving advice.

What Exactly Is A Wooden Overlap Shed

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Wooden overlap sheds feature what is undoubtedly one of the most popular construction styles for garden buildings, in which the external planking is laid in such a way that each piece of timber overlaps its neighbour; hence the name wooden overlap shed. Apart from giving the building its distinctive rugged appearance, this method of construction enables rainfall to drip off the edge of each individual piece of planking, which does help to give the timber overlap shed enhanced weather protection and therefore a longer life. Even so, it is still a good idea to periodically maintain all timber overlap sheds by applying a new protective coat of paint, sealant or varnish every few years.

The popularity of this construction method means that virtually very manufacturer offers a range of timber overlap sheds so its important when considering the purchase of any wooden overlap sheds that you first undertake a little homework in order to more properly evaluate your actual needs; and to ensure that when you actually purchase your timber overlap shed you will be getting the best possible blend of versatility, practicality and of course, value for money. Construction methods vary amongst different manufacturers but in particular, it pays to look for a robust timber framework upon which the individual cladding planks are firmly fixed. Usually in a modern wooden overlap shed this will be by metal fixings or staples that are inserted with a high pressure tool. In some cases other manufacturers will use screws or nails but overall you need to look for stout, rigid construction of the frame and cladding.

Remember too that with a wooden overlap shed, the overlapping planks mean that the incorporation of doors and windows is more complicated than would be the case with a flat external wall. This is because timber overlap sheds need suitable framing to be built in to the structure in order to ensure proper sealing, a good watertight fit and adequate drainage around any openings. In most other respects however, a wooden overlap shed is broadly similar to a flat walled design so there are no real differences in the construction of the roof or floor. Once installed in your garden, its worth paying attention to careful and regular maintenance by applying a new coat of paint, varnish or sealant in accordance with the manufacturers instructions to ensure that your timber overlap shed enjoys a longer working life.

Another useful tip to remember when choosing a timber overlap shed is that the very nature of the construction technique means that there are effectively no flat interior surfaces. The result of this is that any internal shelving, rails, brackets or other features will need to be secured to the frame itself so stout construction is a must for all wooden overlap sheds because all the weight of items stored on the shelves or hung from the rails or brackets must be carried by the framework of your timber overlap shed.

Shemya, The Black Pearl Of Th North Pacific

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Shemya Island, is also referred to as the Black Pearl of the North Pacific Ocean, because of it’s black sandy beaches. This is a result of millions of years of volcanic activity. Shemya is located at the far western edge of the aleutian chain of islands and is part of what is known as the ring of fire. An area of active seismic/volcanic area that stretches from South America northward to California into Alaska and along the Pacific Rim of asia. My time spent on this tiny 2 miles by 4 miles was a weatherman’s dream. The daily climate was harsh with few exceptions. Annual temperatures are moderate for that far north of a latitude. Winter storms were violent, frequently accompanied by gale to hurricane force winds. It was difficult to measure snow because high winds would constantly blow it horizontally.

Late spring to early fall was a constant pea soup fog. And the sun was a rarity. On a few clear winter nights, we were treated to the Aurora Borealis. If your interested in reading on, below you will find more information on this tiny little island called SHEMYA. Historical temperatures as well as climate data can be found Climatic Data Center.

The following excerpt is a historical account from the army air corp during world war 2. The Alaskan Air Force was activated on Elmendorf Field 15 January 1942 to manage the buildup of the Army Air Forces in Alaska. It was redesignated the Eleventh Air Force on 5 February 1942.

Following the Japanese bombing of Dutch Harbor in the eastern Aleutian Islands and the occupation of Attu and Kiska in the western Aleutians in early June 1942, the Eleventh Air Force launched an air offensive against the Japanese on the two islands.

Missions were flown initially from Cape Field on Umnak Island in the eastern Aleutians and later from fields built on Adak and Amchitka. Headquarters Eleventh Air Force was moved to Davis Field, Adak in early 1943. Attu was retaken in May 1943, and the Japanese withdrew their garrison from Kiska in late July.

The Aleutian Campaign ended with the reoccupation of Kiska on 15 August 1943. Primarily an air war, it was the only World War II campaign fought on North American soil. The Eleventh Air Force flew 297 missions and dropped 3,662.00 tons of bombs. One hundred and fourteen men were killed in action, another forty-two were reported missing in action and forty-six died as a result of accidents.

Thirty-five aircraft were lost to combat and another 150 to operational accidents. It was the highest American combat-to-operational loss ratio of the war. Weather was the prime culprit, especially the Winter Climate.

The Eleventh Air Force accounted for approximately 60 Japanese aircraft, one destroyer, one submarine and seven transport ships destroyed by air operations.

Following the occupation of Kiska, the Eleventh Air Force declined from peak strength of 16,526 in August 1943 to 6,849 by the end of the war. For the remainder of the war, it flew bombing and reconnaissance missions against Japanese military installations in the northern Kurile Islands from Attu and Shemya Islands. The first land based bombing mission of the World War II against the Japanese home islands was launched from Attu on 10 July 1943.

The Eleventh Air Force was redesignated the Alaskan Air Command on 18 December 1945, and its headquarters was moved from Adak to Elmendorf AFB on 1 October 1946 to better manage Alaska’s emerging air defense system.

Alaska’s air defenses were greatly expanded during 1945-1955 period. An extensive aircraft control and warning (AC&W) system was constructed along Alaska’s coast and interior. The Alaskan segment of the DEW Line was built, and later the DEW Line was extended to the eastern Aleutian Islands.

By 1957, AAC had reached the height of its strength with over 200 fighter interceptors assigned to six squadrons. Early warning and fighter direction were provided by 18 aircraft control and warning and 12 DEW (defense early warning)Line sites tied together by the White Alice Communications System. Its assigned strength was 20,687. The forces were organized into two air divisions providing “Top Cover for America.”

The late 1950s and the 1960s saw a major reduction in AAC’s forces as Air Force air defense doctrine began changing, and emphasis shifted to a defense against a mixed threat of missile and bomber attacks. The number of fighter interceptor squadrons shrunk to one, the air divisions were inactivated, and the aircraft control and warning sites reduced to 13. The assigned strength dropped to 9,987 by 1969. The Aleutian DEW Line segment was dismantled. Emphasis shifted towards supporting other commands.

The manpower intensive, 1950s era aircraft control and warning system radars were replaced with minimum attended AN/FPS-117 minimally attended, long range radars. The system achieved its operational capability in October 1985. The outdated, semi-automated Alaskan NORAD Control Center was replaced with the fully automated Regional Operations Control Center.

Further improvements were made to the force structure with the arrival of F-15As in 1982, upgraded to “C” models during 1987-86. On 1 July 1986, the 962nd Airborne Warning and Control System Squadron was activated at Elmendorf AFB to operate two E-3 Sentry aircraft on rotational duty to Alaska. (The aircraft were later assigned to the squadron.) A second F-15C squadron was added the next year. The modern radar system, the F-15s and the E-3 resulted in a greater capability to protect the air sovereignty of North America. The number of Soviet aircraft intercepts increased dramatically from an average of ten a year during the first half of the 1980s to a record of 31 in 1987, after which the numbers began to decline dramatically following the breakup of the Soviet Union. Four Russian aircraft were intercepted in 1993.

One of the most singular events affecting AAC was the disestablishment of the Alaskan Command on 1 July 1975. The Commander, AAC assumed the additional responsibility of Commander, Joint Task Force-Alaska, a provisional joint command that could be activated in the event of an emergency, such as the Exxon Valdez oil spill in March 1989.

The Alaskan Command was reestablished on 7 July 1989, as a subordinate unified command under the U.S. Pacific Command in recognition of Alaska’s strategic importance to the defense of the Pacific.

With the activation of the Alaskan Command, the next logical step was to place its air component (AAC) under the Pacific Air Forces. On 9 August 1990, the Alaskan Air Command was redesignated the Eleventh Air Force. Finally, in keeping with Air Force Chief of Staff guidance to retain the most illustrious units, the 343rd Wing, a veteran of the Aleutian Campaign, was inactivated in August 1993. The 354th Fighter Wing was activated in its place.

The mission of the Eleventh Air Force shifted during the early 1990s from defending Alaska against the Soviet Union bomber threat to committing its forces to worldwide deployment and providing training opportunities for others.